Introducing the new azuLine brand identity

For more than 20 years, azuLinehotels have been responsible for providing millions of people with vacations of a lifetime in three of Spain’s more distinguished destinations; Ibiza, Mallorca, and Menorca. In 2018, we expanded our hotel offer to fulfill all sorts of age-gaps in the market for 10-months a year, becoming more than just a summer-destination hotel chain. Today, we are thrilled to announce a new milestone for us as we launch our brand new logo with a flexible, aspiring, and more friendly identity that showcases the true personality of azuLine and all of us behind the brand.

“azuLine is a flexible company and needed a brand identity that mirrored that.” expressed Lucas Escudero, azuLinehotels marketing director. “We wanted to honor where we come from by adjusting our original navy blue to a lighter sky blue that is, somehow, more connected to the color of the Mediterranean and of course, a color that invokes that feeling of dreaming” he added.

On behalf of all of us at azuLinehotels, we wanted to thank you for being part of this incredible journey with us and for making this exciting new chapter possible.